The actions taken during the evaluation phase of the strategic marketing process include: 1)__________ and 2)correct negative deviations; exploit positive ones.

Question

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During the evaluation phase of the strategic marketing process, the actions taken include comparing the results with plans to identify deviations. This helps in understanding whether the marketing strategy is working as planned or not. By identifying negative deviations, corrective actions can be taken to adjust the strategy, while exploiting positive ones can help in further achieving marketing objectives. While tracking sales and revenue and comparing with competitors is important, it is only a part of the evaluation process. Finding points of difference in the market and executing the marketing program are part of earlier stages of the process.

The Actions Taken During the Evaluation Phase of the Strategic