The information needed for the marketing program,Step 3 of the planning phase,includes: 1)marketing mix actions and 2)__________.

Question

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The information needed for the marketing program at Step 3 of the planning phase includes detailed plans to execute the marketing program, which would entail specific actions to be taken to implement the marketing mix. While positioning studies and market-product grids are useful in developing the marketing plan, they would typically be completed in earlier steps of the planning phase. Projections for future sales, expenses, and profits would be important for assessing the anticipated outcomes of the marketing program, but may not necessarily be needed to develop the program itself.

The Information Needed for the Marketing Program,Step 3 of the Planning