TB Figure: 1

TB Figure: 1
-Each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the planning phase?

A) Marketing plans (or programs) that define goals (with pertinent marketing metrics) and the marketing mix strategies to achieve them.
B) Performance reviews for key personnel.
C) Action memos that tell (1) who is (2) to do what (3) by when.
D) Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards.