The information needed for the marketing program,Step 3 of the planning phase,includes: 1)__________ and 2)detailed plans to execute the marketing program.

Question

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The marketing program in the planning phase requires detailed plans to execute it, and these plans should involve the marketing mix actions. The marketing mix includes product, price, promotion, and place, which are the main components of a marketing plan. Positioning studies, market-product grids with targets, and projections for future sales, expenses, and profits are also helpful in developing a marketing program, but they are not as relevant as the marketing mix actions in this specific phase.

The Information Needed for the Marketing Program,Step 3 of the Planning