The information used during the evaluation phase of the strategic marketing process includes: 1)__________ and 2)action memos to correct problems,exploit opportunities.

Question

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Tracking reports to measure results are essential during the evaluation phase of the strategic marketing process as they provide data on how successful the marketing program has been. The action memos to correct problems and exploit opportunities can be derived from the insights gained from these tracking reports. The other options, such as positioning studies and detailed plans to execute the marketing program, are more relevant to earlier phases of the strategic marketing process.

The Information Used During the Evaluation Phase of the Strategic