The actions taken during the evaluation phase of the strategic marketing process include: 1)compare results with plans to identify deviations and 2)__________.

Question

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The second action taken during the evaluation phase of the strategic marketing process is to correct negative deviations and exploit positive ones. This involves making adjustments to the marketing plan and implementing strategies to capitalize on successes or address areas that did not perform as expected. The other options listed are not directly related to the evaluation phase of the process.

The Actions Taken During the Evaluation Phase of the Strategic