Alvin Whitaker has just been hired by Snapple,a New York-based marketer of flavoured beverages.The firm wants Whitaker to call on supermarkets,gas stations,convenience stores,and other grocery-type outlets in the Toronto area where consumers purchase point-of-sale beverages.Included in his job description are the following responsibilities: (1)stock and arrange point-of-purchase displays of present customers - 60 percent of his work week; and (2)receive orders from customers and complete the transactions - 40 percent of his work week.What form of personal selling is Whitaker engaged in?

Question

Quizplus · Accepted Answer

Whitaker's role involves visiting customers to stock and arrange displays and receive orders, which aligns with outside order taking, where the salesperson visits customers to take orders and ensure product availability.

Alvin Whitaker Has Just Been Hired by Snapple,a New York-Based