Identifying the prospect's role in the buying center would be typically done at the _____ stage of the personal selling process.

Question

Quizplus · Accepted Answer

Identifying the prospect's role in the buying center is typically done during the preapproach stage, where the salesperson conducts research and gathers information about the prospect and their company. This information includes identifying the members of the buying center and their specific roles and responsibilities in the decision-making process.

Identifying the Prospect's Role in the Buying Center Would Be