Clauss Cutlery sells knives to the floral industry.These knives are designed to slice through foam blocks,cut wire,and perform other similar tasks.It also sells cutting utensils to the meat-processing industry.These large heavy-duty blades can saw through carcasses quickly.Clauss also sells a line of cutting tools to people in the woodworking industry for sawing and shaping wood cutouts.Clauss Cutlery should use a _____ sales organization.

Question

Quizplus · Accepted Answer

Clauss Cutlery has different target audiences with differing needs and specifications. Hence, using a customer sales organization would be the most effective approach as it involves tailoring the sales approach according to the specific requirements of each customer segment. This can help to build stronger relationships with the customers and increase customer satisfaction and loyalty.

Clauss Cutlery Sells Knives to the Floral Industry