Rona,Home Depot,and Canadian Tire are considered major accounts of Char-Broil BBQs.As such,they dedicate a specific person to each one of these clients,as opposed to one for all three.This approach is referred to as:

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The approach of assigning a specific person to a major account is known as key account management, which focuses on building strong relationships and providing tailored solutions to meet the specific needs of each account. Relationship marketing and selling are broader concepts that refer to strategies used to build and maintain positive connections with customers, while customer account management is a more general term that encompasses all aspects of managing customer accounts.

Rona,Home Depot,and Canadian Tire Are Considered Major Accounts of Char-Broil