Which of the following statements about transit advertising is NOT true?
A) Transit advertising includes the interior and exterior of buses, subway cars, and taxis.
B) An advertiser can actually purchase an entire bus, called a superbus, for about $25,000 and place its message over the entire vehicle.
C) One disadvantage of transit advertising is that heavy travel times often do not permit riders to read advertising copy.
D) Transit routes can provide geographic selectivity of audiences for advertisers.
Correct Answer:
Verified
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