Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement are called:

Question

Quizplus · Accepted Answer

The tests conducted before placing an advertisement to determine its effectiveness are referred to as pre-tests. These tests are conducted to ensure that the advertisement conveys the intended message, and different versions of the ad can be tested to determine which version is more effective. Therefore, choice D - pre-tests - is the most appropriate answer.

Tests Conducted Before an Advertisement Is Placed in Any Medium