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Portfolio Tests

Question 120

Multiple Choice

Portfolio tests:

A) present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
B) present a panel of consumers with an ad for a limited period of time.The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.
C) present consumers with a sample of a product and several different advertisements for the product.They are asked to select the one they think is most effective and explain why.
D) place a test ad in the midst of other ads and stories, instruct consumers to look at the ads and stories, and then ask consumers questions about what was seen.

Correct Answer: