All of the following are steps in completing the promotion decision for an IMC program,except:
A) developing.
B) executing.
C) evaluating the promotion program.
D) implementing.
Correct Answer:
Verified
Q137: When a manufacturer directs its promotional mix
Q138: Figure: 16-5 Q139: Figure: 16-4 Q140: A pull strategy refers to Q141: Percentage of sales budgeting is a budgeting Q143: When sales go down,many firms try to Q144: Competitive parity budgeting is a budgeting method: Q145: The concept of designing marketing communications programs Q146: The sequence of stages a prospective buyer Q147: TD Bank is forecasting sales of $10![]()
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A)when a manufacturer
A)that
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