The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product)is referred to as:

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The sequence of stages that a prospective buyer goes through from initial awareness of a product to eventual action is known as the hierarchy of effects. This model includes several stages: awareness, knowledge, liking, preference, conviction, and purchase. These stages are sequential and cumulative, which means a buyer needs to complete one stage before moving to the next.

The Sequence of Stages a Prospective Buyer Goes Through from Initial