All of the following steps are part of the process used to develop an organization's promotion program EXCEPT:
A) identify the target audience.
B) specify the advertising objectives.
C) write the advertising copy.
D) pre-test the advertising.
Correct Answer:
Verified
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A)that
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Q153: Promotional programs are specifically directed to:
A)target audiences.
B)diffusers.
C)encoders.
D)media
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