The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as:

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Integrated marketing communications (IMC) refers to the practice of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences. It involves integrating various elements of promotion such as advertising, public relations, personal selling, sales promotion, direct marketing, and online marketing in a coordinated manner to deliver a unified message to consumers. The aim of IMC is to create a seamless and coherent brand experience for the customer, resulting in increased brand awareness, customer loyalty, and sales.

The Concept of Designing Marketing Communications Programs That Coordinate All