Channels are typically designed to satisfy one or more of four consumer interests.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Question

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By allowing members to use the Internet to notify the company whether they want to receive the next month's issue, the book club is offering convenience. This means the channel is designed to make it easier for consumers to purchase and receive the products they want, which is one of the key interests of buyers.

Channels Are Typically Designed to Satisfy One or More of Four