When a channel member bypasses another member and sells or buys product directly,this is termed:

Question

Quizplus · Accepted Answer

Disintermediation occurs when a channel member bypasses another member and sells or buys products directly. This can lead to tensions and conflicts within the channel as other members may feel excluded or unfairly treated. However, it is not necessarily unethical, as the channel members have the right to make their own business decisions.

When a Channel Member Bypasses Another Member and Sells or Buys