Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

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Exclusive dealing is a practice where a manufacturer tries to use the brand loyalty of consumers to force retailers to carry only their products and none of their competitors. This practice is a type of vertical agreement between manufacturers and retailers. It is often seen as anti-competitive because it limits consumer choice and can harm smaller manufacturers who are unable to secure exclusive deals with retailers.

Some Manufacturers Have Tried to Use the Brand Loyalty of Their