Examples such as,Petro-Canada and A&W,Holiday Inn and Pizza Hut Express,Renaissance Hotels with Bath & Body Works,and WestJet and Bell in delivering an in-flight experience to WestJet guests,are all examples of:

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Co-branding is the practice of two or more brands collaborating to create a new offering or experience. Examples such as Petro-Canada and A&W, Holiday Inn and Pizza Hut Express, Renaissance Hotels with Bath & Body Works, and WestJet and Bell in delivering an in-flight experience to WestJet guests are all examples of co-branding. In co-branding, each brand retains its own identity and equity, while also leveraging the strengths and attributes of the other brand. The result is a unique and differentiated offering that appeals to a broader range of customers.

Examples Such As,Petro-Canada and A&W,Holiday Inn and Pizza Hut Express,Renaissance