Multibranding is a strategy in which each product is given a distinct name, allowing the company to target multiple market segments with different product lines. It's not about different brand names for the same product or using one name for multiple products. Also, it's not about selling products under the brand name of a wholesaler or retailer, which is called private labeling.

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Multibranding Is

Question 182

Multiple Choice

Multibranding is:

A) a branding strategy that involves giving each product a distinct name.
B) a branding strategy that uses different brand names for the same product across multiple countries.
C) a branding strategy in which a company uses one name for multiple products.
D) a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.

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