Mattel launched its Flava brand of hip-hop fashion dolls in response to the popularity of Bratz brand dolls sold by MGA Entertainment,which were attracting the 8- to 12-year-old girl segment of Barbie brand sales.Flava would be an example of a _______.

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Flava is an example of a fighting brand, as it was launched by Mattel in response to the popularity of its competitor (MGA's Bratz dolls) in order to regain some of the market share among the target audience of 8- to 12-year-old girls.

Mattel Launched Its Flava Brand of Hip-Hop Fashion Dolls in Response