Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

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The use of multiple brand names for different products is known as multibranding. Mars Inc. uses different brand names such as Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer for its different candy products, making it a classic example of a multibranding strategy. Co-branding involves two or more brands coming together and combining their identities to create a new offering, which is not the case here. Multiproduct is a general term that refers to offering multiple products, not necessarily with different brand names. Mixed brand strategy involves using a combination of company and individual brand names to distinguish the different products, which is not the case here as all the brands are individual.

Mars,IncSells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer Candy