Marriott International offers 14 hotel and resort brands,each suited for a particular traveller experience and budget.To illustrate,Marriott Marquis hotels and Vacation Clubs offer luxury amenities at a premium price.Marriott and Renaissance hotels offer medium- to high-priced accommodations.Courtyard hotels and TownePlace Suites appeal to economy-minded travellers,whereas the Fairfield Inn is for those on a very low travel budget.Marriott uses a _____ strategy.
A) generic branding
B) multibranding
C) multiproduct branding
D) trademarked branding
Correct Answer:
Verified
Q178: Every product manufactured by the SlimFast Company
Q179: Which statement below is likely not part
Q180: Multiproduct branding is:
A)a statement indicating the liability
Q181: Examples such as,Petro-Canada and A&W,Holiday Inn and
Q182: Multibranding is:
A)a branding strategy that involves giving
Q184: Loblaws' very successful President's Choice is an
Q185: Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety
Q186: Gatorade G2 is an example of:
A)sub-branding.
B)multiproduct branding.
C)mixed
Q187: Mattel launched its Flava brand of hip-hop
Q188: Some multibrand companies introduce new product brands
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