At a Hallmark store you can find several different brands of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all made by Hallmark for sale in its stores.Hallmark uses a _____ strategy to reach several different market segments.
A)product differentiation
B)product extrapolation
C)behavioural segmentation
D)usage segmentation

Question

Quizplus · Accepted Answer

Hallmark is using a product differentiation strategy by offering multiple brands of greeting cards, each with a unique brand identity and targeting different market segments based on their preferences and needs. This allows the company to cater to a wider range of customers and increase its overall market share.

At a Hallmark Store You Can Find Several Different Brands