Market segmentation involves linking ______ to an organization's ________.
A)buyers' needs; marketing program
B)product benefits; capabilities
C)prospective buyers; marketing mix
D)market information; customer databases

Question

Quizplus · Accepted Answer

Market segmentation involves identifying the specific needs, characteristics, and behaviors of different groups of buyers (prospective buyers) and then creating a marketing program that addresses their unique needs and preferences. Therefore, option A, which links buyers' needs to an organization's marketing program, is the correct choice. Option B talks about linking product benefits to capabilities, which is not related to market segmentation. Option C talks about linking prospective buyers to a marketing mix, which is similar to option A, but it's not as accurate in terms of describing the segmentation process. Option D talks about linking market information to customer databases, which is not the same as market segmentation.

Market Segmentation Involves Linking ______ to an Organization's ________

Market Segmentation Involves Linking to an Organization's __