When compared to a multiple-products-multiple-market segments strategy,a one-product-and-multiple-market-segment strategy:
A)is a much more effective means of meeting consumers' individual needs.
B)is much more profitable.
C)creates greater economies of scale (cost savings) in manufacturing costs.
D)is a more effective way of meeting organizational objectives.

Question

Quizplus · Accepted Answer

A one-product-and-multiple-market-segment strategy allows a company to produce a single product in larger quantities, leading to economies of scale and cost savings in manufacturing.

When Compared to a Multiple-Products-Multiple-Market Segments Strategy,a One-Product-And-Multiple-Market-Segment Strategy