Kellogg's different types of cereals,each targeted at a different type of user,are an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but seems worthwhile if it serves customers' needs better,doesn't reduce quality or increase price,and:
A) conforms to all union regulations.
B) reduces the number of employees required.
C) decreases the cost of the physical plant.
D) adds to the manufacturer's sales revenues and profits.
Correct Answer:
Verified
Q19: Market segmentation involves linking _ to an
Q20: To be identified as a market segment,its
Q21: A new health food store is being
Q22: Which of the following is an example
Q23: When compared to a multiple-products-multiple-market segments strategy,a
Q25: Individual movies,magazines,and books are frequently directed to
Q26: According to Zinc Research,all of the below
Q27: Which social media segment is likely to
Q28: Firms offer different variations of the same
Q29: One advantage of a market-product grid is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents