Individual movies,magazines,and books are frequently directed to two or more distinct market segments.This is an example of:
A)multiple products and multiple market segments.
B)one product and multiple market segments.
C)mass customization.
D)mass marketing.

Question

Quizplus · Accepted Answer

When a single product is directed towards multiple market segments, it's called one product and multiple market segments. In this case, movies, magazines, and books are the product and they are directed towards two or more distinct market segments. Mass customization refers to the process of delivering customized products or services to meet the specific needs of individual customers, whereas mass marketing refers to the practice of targeting a large, homogeneous audience with one product or service.

Individual Movies,magazines,and Books Are Frequently Directed to Two or More