Which two aspects does a market-product grid relate?
A)Estimated expenses for products sold to various market segments.
B)Total anticipated revenue for each product to market segments.
C)Total anticipated profit for each product to segments.
D)The segments of a market to products offered or potential marketing actions by the firm.

Question

Quizplus · Accepted Answer

A market-product grid relates the segments (or groups) of a market to the different products offered by a firm or potential marketing actions that could be taken by the firm to better serve those segments. It is a tool used to identify and evaluate different marketing strategies and opportunities. It helps firms to determine which products or services to offer to which segments of the market, and how to tailor their marketing efforts to better reach and communicate with those segments. The grid also helps companies to assess their current market position and identify areas where they could potentially expand or improve their offerings.

Which Two Aspects Does a Market-Product Grid Relate