What is the most likely way for consumers to benefit because a firm uses a strategy of one product for multiple market segments?
A)increased satisfaction of consumer wants and needs
B)increased number of choices
C)lower retail prices because of lower production costs
D)improved service

Question

Quizplus · Accepted Answer

When a firm uses a strategy of one product for multiple market segments, it can achieve economies of scale, leading to lower production costs, which can result in lower retail prices for consumers.

What Is the Most Likely Way for Consumers to Benefit