Verve creates high-end personalized iPhone cases that use diamonds,gold,and platinum that appeal to very wealthy individuals.Which is their likely segment strategy?
A)Economies of scope.
B)Economies of scale.
C)Mass marketing.
D)Mass customization.

Question

Quizplus · Accepted Answer

Verve's use of high-end materials and personalized design suggests that they are likely employing a mass customization strategy. They are targeting a specific niche market of wealthy individuals who want luxurious and personalized smartphone accessories, rather than trying to appeal to a broader mass market.

Verve Creates High-End Personalized IPhone Cases That Use Diamonds,gold,and Platinum