Mars Candies decides to extend the level of customization of their M&Ms.When you send in a salvia swab,the company will custom tailor the balance of salty/sweet/savory of the M&M to best appeal to your taste buds and ship you a package.This strategy is known as:
A)ultra-customization
B)mass customization
C)ultra-personalization
D)deliciousness

Question

Quizplus · Accepted Answer

Ultra-customization is a strategy that involves tailoring products or services to the specific needs and preferences of individual customers. In this case, Mars Candies is offering to customize the balance of salty/sweet/savory of M&Ms based on a customer's saliva swab, which is an example of ultra-customization.

Mars Candies Decides to Extend the Level of Customization of Their