By Terry is a company that caters to the very affluent consumer who desires complete personalization.This Paris-based boutique will use your DNA and planetary alignment to customize your very own lipstick.The lipstick is designed and created solely for you.But it will cost you US$1,200.This is an extreme example of:
A)product sampling
B)product extrapolation
C)ultra customization
D)usage segmentation

Question

Quizplus · Accepted Answer

Ultra customization refers to the extreme level of personalization offered to the consumer, as seen in the case of By Terry using DNA and planetary alignment to create a custom lipstick. This option is the best fit for the given scenario. Product sampling involves offering small and free samples to consumers to try before they buy, which is not applicable here. Product extrapolation refers to extending a brand into a new category or market, which is also not applicable here. Usage segmentation involves categorizing consumers based on their behavior or usage patterns, which is not relevant to the extreme level of personalization offered by By Terry.

By Terry Is a Company That Caters to the Very