A new local coffee shop has noticed that in town there is a Tim Hortons,McDonald's,and Starbucks all competing for individual's daily coffee purchase.They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic,fair-trade option.As the local coffee shop is just initiating the segmentation and targeting process,what has the local coffee shop just completed?
A)Recognized a need.
B)Formed prospective buyers into groups.
C)Created product groupings.
D)Estimated size of the overall market.

Question

Quizplus · Accepted Answer

The local coffee shop has recognized a need for an organic, fair-trade coffee option based on the survey results.

A New Local Coffee Shop Has Noticed That in Town