Moto X,a smartphone offered by Google and Motorola allows customers to visit its website and design the color scheme,case,and engravings according to their personal desires.This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd.This would be descriptive of which type of market segmentation variable?
A)psychographic
B)demographic
C)socioeconomic
D)usage

Question

Quizplus · Accepted Answer

The described market segmentation variable targets customers based on their personal desires and preferences, which are part of their psychographics (i.e. values, attitudes, interests, and lifestyles). It is not based on demographic factors, such as age, gender, income or education, or on socioeconomic variables, such as social class, occupation or geographic location. Usage segmentation might be relevant if the website targeted customers who use smartphones for specific purposes or in specific contexts, but that is not indicated in the description provided.

Moto X,a Smartphone Offered by Google and Motorola Allows Customers