TB Figure: 1
-Cell "A" in TB Figure 1 represents which stage of the market segmentation process?
A)Link needs to actions
B)Identify market needs
C)Establish a marketing protocol
D)Execute marketing program actions

Question

TB Figure: 1 
-Cell "A" in TB Figure 1 represents which stage of the market segmentation process?
A)Link needs to actions 
B)Identify market needs 
C)Establish a marketing protocol 
D)Execute marketing program actions

Quizplus · Accepted Answer

Cell "A" in TB Figure 1 represents the first stage of the market segmentation process which is identifying market needs. This involves understanding the characteristics, preferences, and behavior of potential customers in order to create products and marketing strategies that will meet their needs and wants. The other stages include linking needs to actions, establishing a marketing protocol, and executing marketing program actions.