Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements.Maclean's produces 15 different editions,and Reader's Digest produces nine.This is an example of:
A)mass customization.
B)multiple products in multiple market segments.
C)one product and multiple market segments.
D)price discrimination.

Question

Quizplus · Accepted Answer

This is an example of a single product (magazine) being marketed to multiple market segments (geographic and demographic) by producing different editions with unique content and advertisements. This allows the magazine to cater to the specific interests and preferences of each segment while still maintaining the overall brand identity.

Many Canadian Magazines Produce Separate Editions Usually Targeting Unique Geographic