All of the following are the main dimensions used to segment Canadian consumer segments,except:
A)geographic
B)behavioural
C)demographic
D)ethnographic

Question

Quizplus · Accepted Answer

The main dimensions used to segment Canadian consumer segments include geographic (e.g. region, urban vs. rural), behavioural (e.g. usage rate, loyalty), and demographic (e.g. age, income, education). Ethnographic segmentation, which involves identifying groups based on cultural factors such as ethnicity or religion, is not a commonly used segmentation approach in Canada.

All of the Following Are the Main Dimensions Used to Segment