Modern Maturity magazine is a publication that is sent to all AARP members,who by organization definition have to be at least 50 years old to join.The market segment for Modern Maturity magazine was defined by:
A)usage rates.
B)usage patterns.
C)buyer situations.
D)demographic characteristics.

Question

Quizplus · Accepted Answer

The market segment for Modern Maturity magazine is defined by demographic characteristics, specifically age. AARP members must be at least 50 years old, and the magazine is sent to all members. This means that age is the primary defining characteristic of the target market for this publication.

Modern Maturity Magazine Is a Publication That Is Sent to All