Yahoo's shopping portal recently began to offer people who visited the site the ability to buy songs from Imix's collection of more than 200,000 tracks from record labels that include BMG and Sony Music Group.Customers can choose up to 70 minutes of music for around $1 per song.Then they can choose an art design and a title for each CD and have a disc shipped for $2.50.This is an example of:
A)mass customization.
B)how the 80/20 rule is implemented.
C)market augmentation.
D)market melding.

Question

Quizplus · Accepted Answer

This is an example of mass customization, as customers are able to choose their own selection of songs and personalize the title and art design for their CD.

Yahoo's Shopping Portal Recently Began to Offer People Who Visited