Heinz Ketchup sells their traditional 'Red Ketchup' product in three market segments.One of the advantages of this strategy is _____________ is avoided.
A)the extra cost of developing and producing additional versions of the product
B)creating a service gap
C)indirect distribution and logistics problems
D)strategic planning

Question

Quizplus · Accepted Answer

By only offering one version of their product, Heinz Ketchup can avoid the extra costs associated with developing and producing additional versions of the product. This streamlined approach can also help with production and logistics.

Heinz Ketchup Sells Their Traditional 'Red Ketchup' Product in Three