One advantage of a market-product grid is that it can be used to:
A)make optimal decisions under conditions of uncertainty.
B)screen many new product ideas in order to select the one with the best long-run market potential.
C)relate likely sales of products to prospective market segments.
D)select representative samples of consumers for marketing research studies.

Question

Quizplus · Accepted Answer

A market-product grid relates likely sales of products to prospective market segments, allowing companies to determine which target markets are most profitable and allocate resources accordingly. This helps in identifying opportunities for growth and making more informed decisions about product development and marketing strategies. While it may indirectly aid in making optimal decisions under uncertainty and screening product ideas, these are not the primary functions of the grid. It is also not used for selecting consumer samples for research studies.

One Advantage of a Market-Product Grid Is That It Can