A business firm segments its markets when this strategy increases its sales revenue,profit,and ROI.When its increases in expenses more than offset the potentially increased revenues from segmentation,it should:
A)terminate as many employees as possible to save money.
B)reduce production costs, which will lower quality.
C)act as its own distributor.
D)not attempt to segment its market any further.

Question

Quizplus · Accepted Answer

If the increased expenses from segmentation outweigh the potential revenue, the best option would be to not attempt further segmentation. Continuing to invest in segmentation would not be cost-effective and could potentially harm the company's profitability.

A Business Firm Segments Its Markets When This Strategy Increases