The process of segmenting a market and selecting specific segments as targets is the link between _____ and the organization's marketing program.
A)self-regulatory industry standards
B)government regulations
C)top-level management
D)various buyers' needs

Question

Quizplus · Accepted Answer

Market segmentation and target selection involve identifying and analyzing various buyers' needs, preferences, and behaviors to divide the market into smaller subgroups. This process is critical to creating an effective marketing strategy that meets the unique requirements of specific customer segments. Once the market has been segmented, the organization can then decide which segments to target and tailor its marketing program to appeal to the chosen segment(s). Thus, the process of market segmentation and target selection links buyers' needs to the organization's marketing program.

The Process of Segmenting a Market and Selecting Specific Segments