At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all cards made by Hallmark for sale in its stores and intended to appeal to different target markets.The Shoebox line sells for $0.99,which is a significantly lower price than some of the other Hallmark brands.The Shoebox line is designed to appeal to people on limited budgets.This is an example of _____ segmentation.
A)psychographic
B)behaviour
C)buying situation
D)demographic

Question

Quizplus · Accepted Answer

This is an example of demographic segmentation because Hallmark has created a product line specifically targeting consumers with limited budgets. Demographic segmentation involves dividing the market based on characteristics such as age, income, education level, and other factors that can influence purchasing behavior.

At a Hallmark Store You Can Find Several Different Product