Which of the following statements demonstrates geographic segmentation?
A)In China KFC sells a much spicier chicken in its restaurants that are farther away from the coastal areas.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Question

Quizplus · Accepted Answer

Geographic segmentation refers to dividing the market based on geographical factors like location, climate, region, etc. In this case, KFC sells a spicier chicken in its restaurants that are farther away from the coastal areas. This strategy is used to cater to the taste preferences of customers in different regions. Therefore, option A demonstrates geographic segmentation.

Option B refers to product design or usage, option C is an example of demographic segmentation (targeting customers based on age or health concerns), and option D is an example of time-based segmentation (catering to different customer needs at different times of the day/week).

Which of the Following Statements Demonstrates Geographic Segmentation