A marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers and _____ without encountering excessive costs.
A)maximize internal considerations
B)diversify their interests
C)optimize their different needs
D)assign them to a segment

Question

Quizplus · Accepted Answer

The question asks for the ability to recognize the characteristics of potential buyers and assign them to a segment without incurring excessive costs. This is exactly what a market segmentation plan entails - categorizing potential buyers based on various factors without spending unnecessary resources. Options A, B, and C do not address the specific task mentioned in the question.

A Marketing Manager Must Be Able to Put a Market