At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of _____ segmentation.
A)regional
B)demographic
C)lifestyle
D)geographic

Question

Quizplus · Accepted Answer

The Mahogany line of cards is designed to appeal specifically to African-Americans, which is a demographic segmentation strategy.

At a Hallmark Store You Can Find Several Different Product